Hamdard Safi

Candy Shop Flips the Billboard for Hamdard Safi’s ‘Wrong Side’ OOH Campaign.

For Hamdard Safi, we turned the conventional outdoor advertising format on its head, quite literally. A series of OOH creatives were created that appear to be the reverse side of billboards, using the very placement that is usually considered the ‘wrong side’ to deliver Safi’s message that skincare may be addressing the skin from the wrong side too. The campaign went live across Delhi, Mumbai, Lucknow and Kolkata and got a lot of conversations started across LinkedIn and Instagram.