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THE WORLD'S MOST
PLAYFUL VISITING CARD
Business cards are our least favourite part of networking. Outdated, forgettable, and destined for the bin, as 88% of them don’t survive a week. In a world where brands fight to be remembered, the visiting card has become the most irrelevant piece of marketing real estate. We decided to fix that.
Context
We don’t believe in handing out paper rectangles with our names on them. We believe in handing out something people want to keep. So we asked: what if a visiting card could feel like us – playful, unexpected, and impossible to ignore? The answer was not a piece of stationery. It was candy.
Idea
We designed a visiting card that looks like candy, unwraps like a treat, and turns into a highlighter. It’s fun, functional, and just unhinged enough to make people pause. Now, it’s not just our name they carry, it’s the feeling we left behind. And the best part? We’ve solved the problem business cards have had for decades – by making one you actually want to keep.
Execution
WE COULD'VE
LET IT DIE...
Let’s be honest. Nobody wakes up in 2025 excited to make a business card.
They’re forgettable. Disposable. And 88% of them end up in the trash within a week.
That number didn’t shock us. It just confirmed what we already knew.
WE DID WHAT
CANDY SHOP DOES BEST.
WE UNFOLLOWED THE
BRIEF.
We stopped thinking like grown-ups. We stopped designing cards.
And we asked a much better question: What if a visiting card could share your personality? What if it wasn’t a formality… but a feeling?
That’s when things got fun.
Hover and unwrap a surprise!!
We set out to make a visiting card people wouldn’t forget and ended up making something they didn’t want to let go of.
It looked like candy, unwrapped like a gift, and turned into a highlighter. Unexpected, a little silly, and strangely useful - just like us.
PROOF OF PLAY
This tiny piece of candy said more about us than any pitch, deck, or credentials doc ever could. It made people smile. It made people remember. It made people feel something.
And in our line of work - that’s everything.
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